SEO/SEM Package Prices
Our two blogging packages reflect our finding
that in the current Internet marketing environment, writing a blog is
the most efficient and economical way to optimize your small
or medium business website. For mission-based businesses,
it also allows you to educate, enlighten and share your mission
with the world.
Package 1: Blogging
-keyword research (seed list, research,
choose relevant terms, second round of research, assign keywords
to pages/light rewrite content to integrate keywords)
-refresh keywords on website
-list of keywords for blogging & *editorial
calendar* to tell you which keywords to use on which dates
- one hour one-on-one consultation on seeding your blog posts
with keywords and using your blog to build links and/or complimentary
admission to the Blogging Breakfast Club in Oakland
ongoing service: start and stop when you like; no minimum commitment
Package 2: Blogging and Ghost Writing
Same as Package #1 except with ghost writing.
Other SEO Services:
SEO Web Copywriting- See Below
Pay-per-click (recommended for new sites and some very competitive
industries)
Setting up Twitter, Facebook and Linked In Pages
Compelling Web Copywriting for your Small Business
Are you struggling with your Web copy? Perhaps you
are busy running your business and don't have time to learn another
skill like how to write great web marketing copy. Maybe
you don't write much or English is your second language.
 Imagine
having such informative, catchy copy on your site that visitors
read and then call you--ready to do business. When
you combine compelling web copywriting, a professional website and
ongoing marketing, you can turn your website into a virtual marketing
machine. Imagine growing your business 25 % or more this year because
your website attracts clients to you.
On the other hand, weak copy can sink a website. Once
people arrive at your site, they look at the design and start reading.
If the copy doesn't grab them, they go away—fast!
I'm Karen Nierlich. I work with small business people who want
to attract clients with ease. My clients are experts of all kinds—consultants,
advisors, designers, architects, organizers, lawyers, or realtors.
I also work with trades' people like contractors and landscapers
as well.
How I work. Using a focused interview, I can write complete
copy that establishes your credibility, including:
- writing a persuasive home page
- providing keyword research and optimizing your web copy and website
for selected keywords
- getting effective testimonials
- writing titles and articles
- building case studies
- choosing a memorable domain name
More visitors will actually read the copy on your website and
then call you to do business or buy products directly from your site.
The process is short and sometimes intense…but much
easier than if you were tackling it on your own. If you
have a 4-5 page rough draft of your site, the process is shorter
and costs less. The writing process starts with a conversation
about your business, marketing, goals and planning the content.
I then interview you (usually for an hour). When the draft is written,
we review it together. The copy is then fine-tuned and maybe accepted
as a final draft or tweaked some more.
A bit about me. I've been writing my whole life. I got my
web copy training from Infoguru and Marketing Consultant Robert Middleton
and reading a lot of copywriting and marketing books. I am patient
and a good listener. I have a good ear for crafting the friendly and
direct tone that is proven to work on the Web.
I take pride in being responsive to my customers,
scrupulous about meeting deadlines, and I aim to be 100%
professional in my customer relationships. I can work with you
or your client to write a clear and compelling message about your
business. This message becomes a bright beacon on your website
you can refer people to again and again as you market your business.
My husband Tod and I work as a team to build effective,
meaningful and profitable websites. I help clients produce
the content; Tod builds the
sites. Our clients grow their business as much as 25%, 50%, even
100% per year using our sites.
I'm also happy to work with you if you already
have web designer.
Please call Karen Nierlich at 510-527-9920 to
discuss your Web Copy and/or Web Design project.
Portfolio
of Web Copywriting Projects:
www.norgecleaners.com
cleaners with an environmental focus
www.homeboygoestoharvard.com (homepage
only)
speakers bureau to inspire students to choose success not the streets
www.tlcgardeners.com
garden service that maintains gardens so they look great
year around
www.teamheller.com
consultants to foundations supporting thier fundraising software
www.vesselofvoices.com
healer who helps people succeed
on a spiritual path
www.gregglmayer.com
marketing consultant bringing innovative healthcare to market in
Japan and the US
Call Karen
Nierlich to talk about your Web copy at 510-527-9920.
Almost Everything Communications provides web design, web copywriting
and web programming in the San Francisco Bay Area, including Albany,
El Cerrito, Oakland, Berkeley and Richmond.
The next place to go is our web design
portfolio, or website packages page.
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