Almost Everything Communications--San Francisco Bay Area Web Copy or Web Copywriting for Business, Albany, Berkeley, Oakland, Richmond, California

When I became convinced that a website was essential to the success of my business, I looked at the websites of other professional organizers. Most looked homemade and there were only two I liked. Once I saw the quality of Tod Abbott’s designs, I was convinced I needed to find a way to work with him.

Ultimately, it was using the team of Karen Nierlich and Tod Abbott that gave me all I needed to make a website that was both compelling and aesthetically appealing. I had found it very difficult to write about myself even though I have 15 years of experience as a professional resume writer. Thus, I appreciated Karen’s marketing knowledge and her guidance in shaping my text. Friends and clients have given me great compliments on the site’s informative content as well as its clean, attractive look and ease of use.

I feel my site establishes my credibility with the public. It has been up for three weeks, and I have already landed two new clients. The site is quickly paying for itself!

Pam Condie
Home, Office and Estate Organizer
Oakland, CA

Compelling Web Copy

Are you struggling with your Web copy? Perhaps you are busy running your business and don't have time to write marketing copy. Maybe you don't write much or English is your second language. Or perhaps you are finding it hard to write about your own business.

Imagine having such informative, catchy copy on your site that visitors read and then call you--ready to do business. When you combine compelling web copy, a professional website and ongoing marketing, you can turn your website into a virtual marketing machine. Imagine growing your business 25 % or more this year because your website attracts clients to you.

On the other hand, weak copy can sink a website. Once people arrive at your site, they look at the design and start reading. If the copy doesn't grab them, they go away—fast!

I'm Karen Nierlich. I work with people who work for themselves and want to attract clients with ease. My clients are experts of all kinds—consultants, advisors, designers, architects, organizers, lawyers, or realtors. I also work with trades' people like contractors and landscapers whose businesses require a lot of consulting as well.

How I work. Using a focused interview, I can write complete copy that establishes your credibility, including:

writing a persuasive home page
getting effective testimonials
writing titles and articles
building case studies
selecting pictures
choosing a memorable domain name
other web copy you wish to include

More visitors will actually read the copy on your website and then call you to do business or buy products directly from your site.

The process is short and sometimes intense…but much easier than if you were tackling it on your own. If you have a 4-5 page rough draft of your site, the process is shorter and costs less. The writing process starts with a conversation about your business, marketing, goals and planning the content. I then interview you (usually for an hour). When the draft is written, we review it together. The copy is then fine-tuned and maybe accepted as a final draft or tweaked some more.

A bit about me. I've been writing my whole life. I got my web copy training from Infoguru and Marketing Consultant Robert Middleton and reading a lot of copywriting and marketing books. I am patient and a good listener. I have a good ear for crafting the friendly and direct tone that is proven to work on the Web.

I take pride in being responsive to my customers, scrupulous about meeting deadlines, and I aim to be 100% professional in my customer relationships. I can work with you or your client to write a clear and compelling message about your business. This message becomes a bright beacon on your website you can refer people to again and again as you market your business.

My husband Tod and I work as a team to build effective, meaningful and profitable websites. I help clients produce the content; Tod builds the sites. Our clients grow their business as much as 25%, 50%, even 100% per year using our sites.

I'm also happy to work with you if you already have web designer.

Please call Karen at 510-527-9920 to discuss your Web Copy and/or Web Design project.

Portfolio of Web Copy Projects:

www.norgecleaners.com
cleaners with an environmental focus

www.polkcomm.com
phone and technology consultants for businesses

www.pamcondie.com
professional organizer helping people work efficiently and comfortably

www.homeboygoestoharvard.com (homepage only)
speakers bureau to inspire students to choose success not the streets

www.realestatebyreferral.org
local realtor with Red Oak Realty

www.tlcgardeners.com
garden service that maintains gardens so they look great year around

www.teamheller.com
consultants to foundations supporting thier fundraising software

www.vesselofvoices.com
healer who helps people succeed on a spiritual path

www.gregglmayer.com
marketing consultant bringing innovative healthcare to market in Japan and the US

Call Karen Nierlich to talk about your Web copy at 510-527-9920.

The next place to go is our portfolio, or Web Design page.

Web Design	Web Content	Local Business Services
custom web design	web copy	Albany web design
domain names	web copywriting	Berkeley web design
web hosting services	keyword research	Oakland web design
SEO optimization	testimonials and articles	Richmond web design
website packages	writing for the web	SF Bay Area web design
E-commerce solutions		San Francisco Bay Area web design
custom web programming		Albany E-commerce
		Berkeley E-commerce

Compelling Web Copy

Portfolio of Web Copy Projects:

Web Design

Web Content

Local Business Services