Web Strategies #5

How Giving Away Part of What You Know Can Bring You More Clients

Many business owners assume people don't want read a lot of text on a home page or web site. They throw up a few bullet points to outline what they have to offer figuring web surfers don't want to be bogged down with details. That outline might be fine as a lead-in, but visitors to your site will take the time to read about you and your business if it is presented in the right way. Most people who take the time to find your site and look around do so because they want in-depth information.

For the most part, the more people know about you the more they will want to work with you. Visitors to your site are often reading to learn if your service can help them with a particular problem they have. Some only want information on their particular problem, but others will want as much detail about you as you can give them. Either way, if you are thorough in explaining what you do to your prospects and how you do it, people gain confidence and get comfortable with you.

By giving away some information you will attract more clients. If you write articles that share your knowledge, people perceive you as an expert. Potential clients will come to appreciate the valuable information you’I've provided and will think of you first when they are ready to put some money into their effort. There will always be those who use the information you provide without becoming clients. But even with these people, they will bookmark your site and may end up clients after all. The more you can demonstrate to people that you have what it takes to help them, the more likely they are to call you.

Another advantage to putting a lot of information on your web site is that prospects that do call you after reading your web site are more qualified and easier to close. They trust you, are appreciative of the generosity you have shown towards them and already have determined that you have a solution to their problems. For example, clients and subscribers who have read our newsletter articles about search engines know we can and want to work with them on search engine placement.

By writing about what you know, you are also educating your future clients and attracting clients who share your point of view. You may even save yourself from explaining certain information over and over again. We find the more we write about small business web sites needing to have more information than corporate web sites, the more clients we attract who want that kind of site for their small business.

In depth content about you and your business as well as two or three articles covering topics from your area of professional knowledge can help you attract more clients. The content of your web site should demonstrate that you understand the needs of your clients and have a step by step process for helping them. You want those you can help to feel that the content was written with them in mind. We've also discovered that the more we write about web topics and our services, the easier it becomes to talk about them to new prospects.

Writing for your web site can bring success to your business by establishing you as an expert, generating good will, educating your clients and prospects and making others more confident in your ability to help them.